Swiss Hotel RevenueCalculator · 2025 data

For independent hotels in Switzerland

How much revenueis sleeping inyour empty rooms?

Two clicks, one figure in Swiss francs. The calculator combines your room count with official FSO data on occupancy and room rates in your region.

Calculate your potential

Free · no sign up · about 30 seconds

Data: FSO HESTA 2025 · 13 tourism regions · 43.9 million overnight stays

Sample calculation1 / 4

Boutique / Countryside · Lucerne / Lake Lucerne · 18 rooms

+CHF 43’520

additional room revenue per year

Occupancy
54.3% → 58.3%
additional room nights
+263

Base scenario +4 pp · FSO estimates · ADR CHF 184

Net room occupancy 2025

Source: FSO HESTA

  • Geneva: 67.9%
  • Zurich Region: 66.8%
  • Basel Region: 60.3%
  • Bern Region (incl. Bernese Oberland): 59.9%
  • Valais: 55.6%
  • Lucerne / Lake Lucerne: 54.3%
  • Vaud: 53.2%
  • Graubünden: 53.0%
  • Aargau and Solothurn Region: 51.0%
  • Ticino: 50.8%
  • Fribourg Region: 49.2%
  • Eastern Switzerland: 44.2%
  • Jura & Three Lakes: 39.0%

The calculator

Your figure.
In two clicks.

Choose size, region and hotel type. We fill in occupancy and room rate from FSO statistics, and you can replace both with your own figures at any time.

01How many rooms does your hotel have?
02Which tourism region is it in?

The Bern region also includes the Bernese Oberland.

03Which type describes your hotel best?

The market

Guests are booking direct again. Hotels that are visible earn more.

  1. 20.9%

    of bookings come straight through the hotel’s own website, up from 7.5% in 2015.

  2. 48%

    of hotels see booking platforms undercut their rates.

  3. 1 Dec 2022

    Parity clauses banned: your website may offer better rates.

Sources: Swiss Hotel Distribution Study 2025, HotellerieSuisse / HES-SO, 171 hotels · Art. 8a UWG

AIGO family resort with its outdoor pool in front of the hotel buildingaigo.at

In practice

AIGO 4*S: digital sales in practice.

Austrian family resort

direct reservations within inquiry management reporting
≈56%
of inquiries originate from the hotel website
≈76%

Our contribution

We manage paid campaigns and website support, with mobile booking improvements and commercial analytics.

Hotel reporting, September 2026. Figures rounded.

How it works

From a figure to a plan.

  1. 01

    Your figures

    Choose rooms, region and hotel type. Occupancy and room rate come from FSO statistics or from you.

  2. 02

    Three scenarios

    Compare the additional revenue at +2, +4 and +6 percentage points of occupancy, including a guide to the advertising budget.

  3. 03

    Your Revenue Check

    On request we review your figures personally and discuss measures and investment needs. Free of charge.

Data and methodology

Official data. Our model.

The starting values come from official statistics. Replace any estimate with your hotel’s own figures in one click.

  • Net room occupancy

    Sold room nights as a share of available room nights on opening days. Annual figures for 2025 across 13 tourism regions.

    Open the FSO HESTA table

  • Room rate (ADR), estimated

    Derived from revenue per guest night in the experimental FSO statistic HESTA-Mon 2025 for your region and hotel type. A starting point, not a substitute for your own figure.

    Open the HESTA-Mon methodology

Good to know

Frequently asked questions.

How is the potential calculated?

Our model combines your inputs with the official figures for your region and values additional nights cautiously. It never goes beyond the room nights you have available. We walk you through the detailed calculation in the Revenue Check.

Where does the estimated room rate come from?

From the experimental FSO statistic HESTA-Mon 2025, matched to your region and hotel type. The value may include breakfast. Your own figure is always more accurate.

Are the results guaranteed?

The figures are scenario estimates. The additional nights your hotel can actually sell depend on demand, season, prices and the rooms available.

What if I do not have a website?

You can use the calculator with or without an online presence. A simple enquiry page and a well maintained Google Business Profile are possible topics for your Revenue Check.

How much would it cost to implement?

The calculator and initial Revenue Check are free. Any investment plan depends on your hotel and sets out the advertising budget, management fees and one off costs separately.

What data is saved?

The calculation runs in your browser. If you request a Revenue Check, we save your contact details and the hotel and scenario information so we can respond to your request.

Your hotel

Which scenario suits your hotel?

Compare three scenarios, then request a free Revenue Check if you like.

Calculate your potential